Online buyers are perennially willing to explore something new every time they visit a website. This calls for the eCommerce portals to engage their customers enough to make them purchase a product before they log out, making the UX design a determining factor.
Besides, UX’s primary objective is to create an experience that does not confuse the users and, instead, makes them manage the website easily.
Understanding eCommerce UX: What is it?
User Experience or, more precisely, eCommerce User Experience (UX) is a vital aspect for all the UIs and is required when dealing with eCommerce applications. At present, eCommerce businesses are getting more competitive, and varied options are making customer loyalty an impeccable phenomenon.
UX, mainly, refers to the experience of the users while operating an eCommerce website. The UX encapsulates a set of impressions, ranging from accessibility, convenience, satisfaction, etc. that users experience while operating an eCommerce store.
Having a “good” UX refers to the situation where the users can efficiently and enjoyably fulfill their requirements. Furthermore, UX optimization differs from conversion-rate optimization.
While UX optimization is centered on metrics such as satisfaction, usability, and the zeal to recommend the same to friends, other forms of optimization is directed at boosting distinct metrics, such as conversions, AOV (average order value), and CLV (customer lifetime value). By including UX metrics in your optimization campaigns, you can assure you are optimizing the same for both. Further, you can opt UX Check, a Chrome Extension. It helps you identify usability issues through a heuristic evaluation.
Why is eCommerce UX Important?
eCommerce UX is crucial because it directly impacts your “big four” performance metrics, i.e., conversion rate, purchase frequency, average purchase value, and retention period. Satisfied customers with a willingness to recommend a store have a higher percentage of returning and in making high-value purchases. By providing a good UX, you will build more Brand Loyalty, receive more recommendations, and elongate the time that customers will continue to shop with you. An eCommerce UX is also necessary from the viewpoint of competition. By running campaigns (or optimization “sprints”) committed solely to enhance the user experience, you will be adding a dimension to your optimization strategy that the majority of your adversaries won’t have considered for, which can be a notable benefit for your eCommerce store.
4 Tips to Improve Ecommerce UX (User Experience)
1. Accumulate Direct Customer Feedback
There should always be a way to incorporate surveys and feedback forms when it comes to UX optimization. The best way to collect feedback about your services is by asking customers questions via short, simple forms.
Now, that looks simple enough. However, making engaging forms is way easier. Rather, finding the correct recipe for surveys can be dubious.
Here are a couple of things to remember:
Keep it short – Usually, confine ways to around five questions or less to reduce the bounce rate.
Lucrative offers– Users are more likely to fill out a survey form for a reward. Think about offering a discount coupon or some free gift.
2. Design Intuitive Navigation and Search
Online business sites ought to be built to enable browsing. Numerous clients will go to your site with no fixed objective at the top of the priority list. Or then again, they may be searching for a particular item yet in addition be available to find different things. On the other hand, guests might be searching just for a specific item or set of items.
Whatever the case, you should make it as simple as possible for visitors to discover what they are searching for with intuitive navigation and search highlights.
Utilize notable category labels. Try not to rehash an already solved problem. Utilize a route design that a visitor will recognize. Let clients move to and fro among categories and subcategories on a smartphone without being taken to another page. Use subcategory dropdowns under the fundamental class names in the work area. Include marks to symbols versatile so clients know precisely what they’re tapping on.
Always make sure to configuration separate quest and perusing alternatives for versatile work area. The way that clients collaborate with menus on handheld gadgets is not the same as how they peruse in the work area.
3. Enhance Website Speed
Users never like slow sites and they find it frustrating to wait for a heavy page to open. Working on-site speed is an essential task. It is the easiest way to enhance customers while also increasing the conversion rate. Move to Google’s free tool named PageSpeed Insights and run your site. You will find some of the great tips for boosting your website’s speed while eliminating problems causing a slow website
Here are a few things to remember:
Image Optimization– Use suitable formats for images and make sure that they are no bigger than they required to be.
Use a fast hosting provider – There’s very little you need to do to enhance not hosting speed if it’s slow. Make sure to pick a fast ecommerce development service provider, ideally one with experience in the eCommerce sector. Also, consider upgrading from shared hosting to a dedicated server or virtual private server.
4. Mobile Responsive Web Design
The site behavior on a mobile will be different from the desktop. You need to consider different customer requirements when designing a responsive web design.
Most of the retailers get it wrong. They do not treat their mobile site or eCommerce store as a separate entity serving to a different set of buyer expectations.
Here are a few tips to follow the most important optimization tips for your mobile experience:
To improve the user experience, the CTA feature on all pages is important. The call to action (CTA) button is used to direct the users towards conversion.
Opt for features like social media- that is because social media platforms Facebook and Instagram have user-friendly browsers to interact with mobile page elements in a certain way.
Utilize the entire screen for channel choices and top layers – When a guest gets to the channel choices for a page, or when they open a “top layer” or “spring up, (for example, a transportation adding machine or measuring data), guarantee that all the screen space accessible is utilized. This makes it simpler to connect with different choices.